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2. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

3. Primacy (company) - Wikipedia

   en.wikipedia.org/wiki/Primacy_(company)

   Additionally, Primacy has been featured in a number of reports from the independent research company, Forrester Research Inc., including Global Performance Marketing Agencies, [8] Best Practices for Inclusive Design, [9] B2B Marketing Agencies, [10] and Digital Strategy firms for Digital Transformation in Healthcare. [11]

4. The Interpublic Group of Companies - Wikipedia

   en.wikipedia.org/wiki/The_Interpublic_Group_of...

   The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]

5. McCann (company) - Wikipedia

   en.wikipedia.org/wiki/McCann_(company)

   McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...

6. Big Six advertising agencies - Wikipedia

   en.wikipedia.org/wiki/Big_Six_advertising_agencies

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7. Pay for performance advertising - Wikipedia

   en.wikipedia.org/wiki/Pay_for_performance...

   Pay for performance advertising (P4P) is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for 'performance'. This may be in the form of each new lead or new customer obtained for the advertiser through the agency's online marketing efforts or ...

8. Ogilvy (agency) - Wikipedia

   en.wikipedia.org/wiki/Ogilvy_(agency)

   Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. [3] The agency is part of the WPP Group global agency ...

9. List of multi-level marketing companies - Wikipedia

   en.wikipedia.org/wiki/List_of_multi-level...

   European Grouping of Marketing Professionals/CEDIPAC SA (dissolved in 1995) European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002)