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The Buick Y-Job, produced by Buick in 1938, was the auto industry's first concept car [3] (a model intended to show new technology or designs but not be mass-produced for sale to consumers). [4]
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Buick Y-Job: Designed in the late 1930s by the famous General Motors designer Harley Earl. Considered by most to be the first concept car. [7] Inspired many other Buick vehicles, including the Buick Blackhawk Concept. General Motors Le Sabre: Built by Harley Earl in 1951, it helped introduce 12-volt electrics and the aluminum 215 ci V8 to GM.
The Buick Special was an automobile produced by Buick. It was usually Buick's lowest-priced model, starting out as a full-size car in 1936 and returning in 1961 (after a two-year hiatus) as a mid-size. The Special was built for several decades and was offered as a coupe, sedan and later as a station wagon.
The Buick Limited was Buick's flagship model line between 1936 and 1942, and, in celebration of GM's Fiftieth Anniversary, a single-year halo car for the Division in model year 1958. Since the 1960s Buick has intermittently used the term "Limited" as a designation denoting its highest level of trim and standard features in its various model ranges.
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The Marquette nameplate was revived when the Buick division of General Motors launched their junior brand for model year 1930. Along with Viking, LaSalle, and Pontiac, the Marquette was conceived to span a price gap in General Motors' market segmentation plan, and shared the GM B platform with the Buick Standard Six and Buick Master Six.
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