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  2. Error management theory - Wikipedia

    en.wikipedia.org/wiki/Error_management_theory

    Differences in perceptions of sexual interest between men and women may be exploited by both genders. Men may present themselves as more emotionally invested in a woman than they actually are in order to gain sexual access; 71% of men report engaging in this form of manipulation and 97% of women report having experienced this form of manipulation. [7]

  3. Halo effect - Wikipedia

    en.wikipedia.org/wiki/Halo_effect

    The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive gestalt. [11] An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes.

  4. Inattentional blindness - Wikipedia

    en.wikipedia.org/wiki/Inattentional_blindness

    The following criteria are required to classify an event as an inattentional blindness episode: 1) the observer must fail to notice a visual object or event, 2) the object or event must be fully visible, 3) observers must be able to readily identify the object if they are consciously perceiving it, [3] and 4) the event must be unexpected and the failure to see the object or event must be due ...

  5. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Avoid using extreme response categories (central tendency bias), especially out of a desire to avoid being perceived as having extremist views (an instance of social desirability bias). This effect may appear early in a test due to an expectation that questions which the subject has stronger views on may follow, such that on earlier questions ...

  6. Type III error - Wikipedia

    en.wikipedia.org/wiki/Type_III_error

    In statistical hypothesis testing, there are various notions of so-called type III errors (or errors of the third kind), and sometimes type IV errors or higher, by analogy with the type I and type II errors of Jerzy Neyman and Egon Pearson. Fundamentally, type III errors occur when researchers provide the right answer to the wrong question, i.e ...

  7. Attribution bias - Wikipedia

    en.wikipedia.org/wiki/Attribution_bias

    Research on attribution biases is founded in attribution theory, which was proposed to explain why and how people create meaning about others' and their own behavior.This theory focuses on identifying how an observer uses information in his/her social environment in order to create a causal explanation for events.

  8. Two-alternative forced choice - Wikipedia

    en.wikipedia.org/wiki/Two-alternative_forced_choice

    In this design there is an arrow that cues which stimulus (location) to attend to. The person then has to make a response between the two stimuli (locations) when prompted. In animals, the 2AFC task has been used to test reinforcement probability learning, for example such as choices in pigeons after reinforcement of trials. [ 3 ]

  9. Perceptual control theory - Wikipedia

    en.wikipedia.org/wiki/Perceptual_control_theory

    Perceptual control theory has not been widely accepted in mainstream psychology, but has been effectively used in a considerable range of domains [57] [58] in human factors, [59] clinical psychology, and psychotherapy (the "Method of Levels"), it is the basis for a considerable body of research in sociology, [60] and it has formed the ...