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In Poland, television networks usually separate the rest of the programming with the word "Reklama" ("Commercial"). One of the examples are TVP's ones: First one was used since 1989 until 1990 and it consisted an ad agency's logo (eye in a form of letter S) in a black background with indigo 3D stars. Second one was used until 1992, which ...
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
The original Diet Coke Break advert was produced by Lowe & Partners/SMS on a $70 million account, and was one of seven television commercials to carry Diet Coke's new "This is refreshment" theme. [ 2 ] [ 3 ] The advert was directed by Jeremiah Chechik and written by Lee Garfinkel , [ 4 ] and premiered on US television in 1994.
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
In 2002, it was named one of the ten best commercials of all time by a USA Today poll. [2] In 2002, nine years after its initial run, the "Aaron Burr" ad ran again in a nationwide television campaign, which was considered a rarity in the advertising industry. [2] At the 2009 Clio Awards ceremony, the ad was inducted into the Clio Awards Hall of ...
The Gold Blend couple was a British television advertising campaign for Nescafé Gold Blend instant coffee, developed by McCann Erickson and which ran from 1987 to 1993. Background [ edit ]
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord.