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2. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

   www.aol.com/13-technical-seo-tips-master...

   Here are some tips for best image practices for your website: Choose the Proper Format: Opt for WebP if supported, JPEG for photos, PNG for transparent graphics, and GIFs for simple animations.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

4. These are the 2024 SEO trends you need to know - AOL

   www.aol.com/lifestyle/2024-seo-trends-know...

   Focus on generative engine optimization (GEO). Diversify your strategy beyond the basics of SEO. Include time to value in your articles and posts, and don’t forget to emphasize a good user ...

5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/lifestyle/conduct-digital-marketing...

   On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices. Off-Page SEO: Take a look at your backlink profile to ...

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

7. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]