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Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States. Its namesake beer, Schlitz ( / ˈ ʃ l ɪ t s / ), was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". [ 1 ]
Joseph Schlitz was born on May 15, 1831, in Mainz, Hesse-Darmstadt. He immigrated to the U.S. in 1850. In 1856, he assumed management of the Krug Brewery in Milwaukee, Wisconsin. [a] In 1858, when he married George August Krug's widow, Anna Maria Krug, [1] he changed the name of the company to the Joseph Schlitz Brewing Company.
In 1948, Schlitz was producing 4 million barrels of beer annually, more than any brewer in the world. [10] By 1950, Schlitz shipped more than five million barrels of beer [51] and Pabst 3.4 million barrels of beer. [21] In 1950, Schlitz was the number one brewer in the country with Pabst fourth, Miller eighth, and Blatz ninth. [55]
Old Milwaukee Beer was first brewed in the 1930s as a value-priced beer by the Joseph Schlitz Brewing Company. [1] In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by Stroh Brewery Company of Detroit. In 2000, Stroh's and all of its beer brands and recipes were acquired by Pabst Brewing Company, where the brand ...
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Schlitz was first brewed by the Joseph Schlitz Brewing Company in Milwaukee. Schlitz was one of the world's top-selling beers during the first half of the 20th century. [46] Pabst Brewing Company also produces four Schlitz malt liquors—Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor. [43]
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