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  2. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. [1]

  3. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ...

  4. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1] The account executive (AE) directly works with, and provides ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the ...

  7. List of corporate titles - Wikipedia

    en.wikipedia.org/wiki/List_of_corporate_titles

    List of corporate titles. Chief administrative officer (CAO) - A top-tier executive who supervises the daily operations of a business and is ultimately responsible for its performance. Chief analytics officer (CAO) - The senior manager responsible for the analysis of data within an organization. Chief brand officer (CBO) - Officer responsible ...

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