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The logo was used widely by British Rail on trains, stations and tickets. It was also used by subsidiary companies, most notably on the funnels of Sealink ferries, where the standard image was used on the port side side, but a mirror image on the starboard side so that the top arrow always pointed to the bow of the ship.
The British Rail Corporate Identity Manual is a corporate identity guide created in 1965 by British Rail. It was conceived in 1964, and finished in July 1965 by British Rail's Design Research Unit , [ 1 ] and introduced British Rail's enduring double arrow logo, created by Gerald Barney and still in use today as the logo for National Rail . [ 2 ]
Gerald Lawrence Barney (born () 18 September 1939) [1] is a British designer, best known for his 1965 British Rail Double Arrow, which is still in use in the UK. [ 2 ] In 1960, aged 21, Barney started his career at the Design Research Unit (DRU) as a lettering artist, and soon became close to the studio’s co-founder, Milner Gray . [ 2 ]
The British Rail Double Arrow, designed by Gerry Barney in 1965. GBR will use modified forms of British Rail's Double Arrow symbol and Rail Alphabet typeface – Rail Symbol 2 and Rail Alphabet 2 respectively – for its branding. The Williams-Shapps plan recommended that there will be a single, unifying brand for railways, and it is expected ...
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English: The British Rail 'double arrow' logo, in white with a Flame Red background. Flame Red is based on the definition in British Standard BS381C, where it is identified by the number 593 and the names Rail Red and Azo Orange. It is considered notoriously difficult to reproduce accurately on computer screens.
Prince of Wales with British Rail logo in 1981. The Great Western Railway became part of the Western Region of British Railways on 1 January 1948 and the line continued to operate a tourist service. [18] In the 1950s local managers ensured that the Vale of Rheidol line remained well looked after. The coaches carried British Rail's express livery.
British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards. From an initial standardised corporate image, several sub-brands emerged for marketing purposes and later in preparation for privatisation.