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  2. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    A loss of $0.05 is perceived as having a greater utility loss than the utility increase of a comparable gain. In cognitive science and behavioral economics, loss aversion refers to a cognitive bias in which the same situation is perceived as worse if it is framed as a loss, rather than a gain.

  3. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The value function is steeper for losses than gains indicating that losses outweigh gains. Prospect theory stems from loss aversion, where the observation is that agents asymmetrically feel losses greater than that of an equivalent gain. It centralises around the idea that people conclude their utility from "gains" and "losses" relative to a ...

  4. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Utility is maximized when we integrate a mixed gain. 4) Mixed loss: again, one of and is a gain and one is a loss, however the loss is now significantly larger than the gain. In this case, () + > (). Clearly, we don't want to integrate a mixed loss when the less is significantly larger than the gain.

  5. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    According to reference-dependent theories, consumers first evaluate the potential change in question as either being a gain or a loss. In line with prospect theory (Tversky and Kahneman, 1979 [24]), changes that are framed as losses are weighed more heavily than are the changes framed as gains. Thus an individual owning "A" amount of a good ...

  6. Capital gains vs. investment income: How they differ - AOL

    www.aol.com/finance/capital-gains-vs-investment...

    Long-term capital gains tax rates are often lower than ordinary income tax rates. Capital gains are taxed at rates of zero, 15 and 20 percent, depending on the investor’s total taxable income.

  7. Chart of accounts - Wikipedia

    en.wikipedia.org/wiki/Chart_of_accounts

    The accounts are typically arranged in the order of the customary appearance of accounts in the financial statements: balance sheet accounts followed by profit and loss accounts. The charts of accounts can be picked from a standard chart of accounts, like the BAS in Sweden.

  8. Money market accounts vs. money market funds: How these two ...

    www.aol.com/finance/money-market-account-vs...

    These accounts work best when you have a larger sum to deposit but want to keep it liquid and protected. ... For example, you might earn 3.50% APY on balances of under $10,000 and 4.00% APY on ...

  9. Schedule D: How to report your capital gains (or losses) to ...

    www.aol.com/finance/schedule-d-report-capital...

    However, if you held the property for more than a year, it’s considered a long-term asset and is eligible for a lower capital gains tax rate — 0 percent, 15 percent or 20 percent, depending ...