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As per data released by Spotify in December 2022, "Pasoori" was the most-streamed Pakistani song globally as well as the most-streamed song in Pakistan in 2022. [16] [18] [61] In December 2022, "Pasoori" became the first Pakistani song to enter YouTube's Global Top Music Videos chart (week of 16–22 December).
[42] "Pasoori" became the fastest song of the season to garner one million views on YouTube. [133] It went on to become the first Coke Studio Pakistan song to feature on Spotify's "Viral 50" global chart [131] [134] [135] [136] and also ranked at number one on Spotify India's "Viral 50" chart on March 7, 2022. [135]
Shae Gill started her career as a cover-artist on Instagram in 2019. She mainly posted cover songs on Instagram, before releasing her Punjabi-Urdu debut original duet "Pasoori" with Ali Sethi, in Coke Studio. This song brought her immense popularity from around the world. [7]
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Pasoori is a bilingual Punjabi and Urdu song with a narrative by Ali Sethi. Sethi co-wrote the lyrics with Fazal Abbas and composed the music alongside Xulfi. Abdullah Siddiqui and Sherry Khattak arranged the music, while Siddiqui and Xulfi co-produced it. Xulfi handled the mixing.
Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists.The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008.
"Zaroori Tha" by Rahat Fateh Ali Khan is the most-viewed Pakistani video on YouTube. It is also the first Pakistani video to reach 1 billion views. On the American video-sharing website YouTube, "Tajdar-e-Haram" sung by Atif Aslam became first Pakistani music video to cross 100 million views.
The song "Pasoori Nu" is a remake of the 2022 Pakistani song Pasoori sung by Ali Sethi and Shae Gill, composed by Ali Sethi, Fazal Abbas and written by Ali Sethi and Zulfiqar Jabbar Khan. [24] [25] The sixth single titled "Le Aaunga" was released on 1 July 2023. [26]