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The board was first established on 1 January 1964 and was called the Singapore Tourist Promotion Board (Abbreviation: STPB). [3] In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledgling tourism industry of the country.
Singapore Ducktours (part of RATP Group). Visitor arrivals to Singapore has been increasing since the country's independence in 1965. [2] As compared to a total of 99,000 visitors recorded in 1965, Singapore attracted approximately 19.1 million visitors in 2019 with receipts at S$27.7 billion, according to preliminary figures by the Singapore Tourism Board.
Tourism was in its early stages of development in Singapore during the 1960s, with the official formation of the Singapore Tourism Promotion Board (STPB, later renamed Singapore Tourism Board) in 1964. [4] During this period, coastal tourism in Singapore was minimal, and it was not considered a distinct category of tourism in Singapore.
The unified brand features a logo coined as the 'Singapore Mark'. Passion Made Possible is the destination brand of Singapore, jointly launched on 24 August 2017 by Singapore Tourism Board (STB) and Economic Development Board (EDB). [1] Passion Made Possible marks the rebranding of the Singaporean brand, replacing the previous YourSingapore ...
The Singapore Tourist Promotion Board proposed that the centre be relocated to Orchard Point. [33] Tenants of both centres were to have vacated the buildings by the end of the year. However, the plans to redevelop the area were delayed as the board rejected all of the bids for the tender due to "unacceptable design."
Runme was the chairman of the Singapore Tourist Promotion Board from 1969 to 1976. During his tenure, Runme revamped the running of the board, added more staff and capital input, and opened tourist offices abroad in countries such as Australia, Japan, the United Kingdom and United States.