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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
According to analyst firm NPD Group, the Beats brand that Monster distributed exclusively grew to own 53 percent of a $1 billion headphones market. [24] [28] A 51 percent interest in Beats was sold to HTC in August 2011. [29] At the end of the five-year agreement between Monster and Dr. Dre in 2012, Dre decided not to renew.
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
It was originally a conversation between the two where Iovine exclaimed to Dre, "fuck sneakers, we need to do speakers." [84] The first set of headphones were produced in 2007 and were officially launched in 2008. [85] From 2009 to 2011, Beats enclosed endorsement deals with Monster Cable and Hewlett-Packard.
The line consisted of Beats Studio, a circumaural headphone; Beats Tour, an in-ear headphone; Beats Solo & Solo HD, a supra-aural headphone; Beats Spin; Heartbeats by Lady Gaga, also an in-ear headphone; and Diddy Beats. [143] In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144]
A dual headphone adapter, also known as a "headphone splitter" or "audio jack splitter", is a device that allows two headphones to be connected through to one audio jack. [1] They can be used to listen to audio through multiple audio input devices, such as headphones on devices such as an MP3 player , CD player , modern Computer with audio-out ...
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