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Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods.
Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success. [8] The Fred Perry logo is a laurel wreath, based on the original symbol for Wimbledon. [8] The logo, which appears on the left breast of Fred Perry garments, is stitched into the fabric of the shirt. [118]
Braces are popular, as are Harrington jackets with royal Stewart tartan lining, thin ties, Doc Martens, mohair suits, pork pie hats, tonik suits (especially in the early years of the 1980s ska revival), [55] tank tops, Ben Sherman or Fred Perry polo shirts, hoodies, and checkerboard patterns.
Polo shirt outline. A polo shirt, tennis shirt, golf shirt, or chukker shirt [1] is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s. [2]
The other documented precursor, according to Colin Blaney, was a subculture known as Perry Boys, which originated in the mid-1970s as a precursor to the casuals. The Perry Boys subculture consisted of Manchester football hooligans styling their hair into a flick and wearing sportswear, Fred Perry shirts and Dunlop Green Flash trainers. [13]
This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.
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