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  2. Release management - Wikipedia

    en.wikipedia.org/wiki/Release_management

    Release management is the process of managing, planning, scheduling and controlling a software build through different stages and environments; it includes testing and deploying software releases. [ 1 ] [ 2 ]

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  4. Continuous delivery - Wikipedia

    en.wikipedia.org/wiki/Continuous_delivery

    Continuous delivery (CD) is a software engineering approach in which teams produce software in short cycles, ensuring that the software can be reliably released at any time. [ 1 ] [ 2 ] It aims at building, testing, and releasing software with greater speed and frequency.

  5. Enterprise release management - Wikipedia

    en.wikipedia.org/wiki/Enterprise_release_management

    Enterprise release management (ERM) is a multi-disciplinary IT governance framework for managing software delivery and software change across multiple departments in a large organization. ERM builds upon release management and combines it with other aspects of IT management including Business-IT alignment , IT service management , IT Governance ...

  6. Release engineering - Wikipedia

    en.wikipedia.org/wiki/Release_engineering

    The release engineer may provide software, services, or both to software engineering and software quality assurance teams. The software provided may build tools, assembly, or other reorganization scripts which take compilation output and place them into a pre-defined tree structure, and even to the authoring and creation of installers for use ...

  7. Software versioning - Wikipedia

    en.wikipedia.org/wiki/Software_versioning

    A software release train is a form of software release schedule in which a number of distinct series of versioned software releases for multiple products are released as a number of different "trains" on a regular schedule. Generally, for each product line, a number of different release trains are running at a given time, with each train moving ...

  8. Software release life cycle - Wikipedia

    en.wikipedia.org/wiki/Software_release_life_cycle

    The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the final version, or "gold", is released to the public. An example of a basic software release life cycle

  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Therefore, keeping tabs on industry competitors is vital for devising robust marketing plans. Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.