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First Choice Liquor grew out of the former Quaffers brand, [1] and sits alongside Liquorland and Vintage Cellars, Coles' other liquor brands. [2] The first store was opened in May 2005 at Tooronga Village in Melbourne. [3]
Old Liquorland logo. Coles Supermarkets established interests with its expansion into liquor in 1981, with the acquisition of Liquorland and Vintage Cellars. [4] [5] In November 2007 Wesfarmers acquired the Coles Group and as a result the separate Coles division was formed, but was again demerged on 21 November 2018. [6]
Coles Supermarkets Australia Pty Ltd, doing business as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne as part of Coles Group. Founded in 1914 in the suburb of Collingwood by Sir George Coles , the company currently operates 846 [ 2 ] supermarkets throughout Australia, including several now ...
Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands. [1]
Coles Group was previously known as Coles Myer (1986–2006) By the 1980s, Coles primarily operated supermarkets, whilst Myer operated the department store chains Myer and Grace Bros, as well as the Target discount variety store chain in Australia, and fast food restaurant chain Red Rooster (which it acquired in 1981). [8]
Coles Local is the small format brand of Coles Supermarkets in Australia, with the first store opening in November 2018 in Surrey Hills, Victoria. [1] It has stores with that range premium products from local suppliers as well as the essentials of larger Coles stores. [2] Unique store design elements include artwork and murals drawn by local ...
In July 2006, Coles Myer CEO John Fletcher announced a strategy to progressively re-brand Bi-Lo, Kmart, First Choice Liquor, Liquorland and Theo's under the Coles banner. Bi-Lo supermarkets were to be re-branded as Coles supermarkets, with others changing to other Coles Group businesses. Coles planned to keep some Bi-Lo lines in its re-branded ...
On 29 September 2020, Coles and its Liquorland store opened. The 2,736m² Coles supermarket featured an in-store bakery, large gourmet deli and market-style fresh produce area. [6] On 15 December 2020, a range of retail stores including restaurants opened up in the centre just in time for Christmas. [7] The Snap Fitness gym opened on 22 ...