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The Hechinger Company was an American chain of home-improvement centers headquartered in Landover, Maryland, on the immediate outskirts of Washington, D.C., from 1911 to 1999. It was also an online retailer owned by Home Decor Products from 2004 to 2009.
Company was liquidated in 1999, though some chains it operated, including Bakers, have survived. Fashion Bug – plus-size women's clothing retailer that once spanned more than 1000 stores. Parent company Charming Shoppes, which owned other plus-size retailers including Lane Bryant, shuttered the brand in early 2013.
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Home Décor Products was founded in November 2000 with the acquisition of Bathopia, a bath and kitchen e-tailer. Bathopia was relaunched as HomeClick.com, primarily an online retailer of bath and kitchen products, with the purpose of allowing the average consumer to purchase items directly online that were typically only available in various showrooms scattered about the country. [2]
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In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
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