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Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
In August 2016, the company took down a controversial T-shirt mocking the USC football team. [6] The shirt said "Our OJ only killed Clemson", in reference to O. J. Simpson , who played football at USC and was famously tried and acquitted for murder , and Alabama senior tight end O. J. Howard .
Zazzle was launched from their garage by Robert, Bobby, and Jeffrey Beaver, and went live in 2005. [5] The company received an initial investment of US$16 million in July 2005 from Google investors John Doerr and Ram Shriram, [3] and an additional investment of US$30 million in October 2007.
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