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2. Porter's generic strategies - Wikipedia

   en.wikipedia.org/wiki/Porter's_generic_strategies

   Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself ...

3. Typology of business strategies - Wikipedia

   en.wikipedia.org/.../Typology_of_business_strategies

   Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the four strategies. It is without direction or focus. Miles, Snow et al. (1978) have identified three reasons why organizations become reactors: Top management may not have clearly articulated the organization's strategy.

4. Strategic management - Wikipedia

   en.wikipedia.org/wiki/Strategic_management

   Michael Porter's Three Generic Strategies. Porter wrote in 1980 that strategy target either cost leadership, differentiation, or focus. [21] These are known as Porter's three generic strategies and can be applied to any size or form of business.

5. Digital Strategies Small Businesses Can Use to Boost Sales on ...

   www.aol.com/digital-strategies-small-businesses...

   The number of small businesses using social media storefronts to sell products has increased 8% over last year, and 84% of small business are using Facebook to promote products and engage with ...

6. Competitive advantage - Wikipedia

   en.wikipedia.org/wiki/Competitive_advantage

   In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.

7. Value chain - Wikipedia

   en.wikipedia.org/wiki/Value_chain

   A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.