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  2. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.

  3. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Research has been defined in a number of different ways, and while there are similarities, there does not appear to be a single, all-encompassing definition that is embraced by all who engage in it.

  4. Google Scholar - Wikipedia

    en.wikipedia.org/wiki/Google_Scholar

    Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  6. Research university - Wikipedia

    en.wikipedia.org/wiki/Research_university

    The concept of the research university first arose in early 19th-century Prussia in Germany, where Wilhelm von Humboldt championed his vision of Einheit von Lehre und Forschung (the unity of teaching and research), as a means of producing an education that focused on the main areas of knowledge, including the natural sciences, social sciences, and humanities, rather than on the previous goals ...

  7. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  8. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. [1] The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "why?"

  9. Literature review - Wikipedia

    en.wikipedia.org/wiki/Literature_review

    A literature review is an overview of the previously published works on a topic. The term can refer to a full scholarly paper or a section of a scholarly work such as a book, or an article.