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Fishbein believed that the strongest held beliefs would be the most salient and come to the fore. Cronen argued that salience is not intrinsically tied to strength, but is an independent attribute of attitude change, as some strongly held beliefs are non-salient (Cronen, 1973). [9]
Obviously, it is important that the salient beliefs are identified and measured correctly. Witte [ 13 ] suggests to first organize the results of the beliefs elicitation in a list of relevant categories (for example, behavioral beliefs, normative beliefs, self-efficacy beliefs, values) and then to decide which beliefs need to be changed, which ...
The social salience of an individual is a compilation of that individual's salient attributes. These may be changes to dress or physical attributes with respect to a previous point in time or with respect to the surrounding environment. Salient attributes of an individual may include the following: Clothing (e.g., boldly patterned clothing)
The salient element here is that space and time, rather than being real things-in-themselves or empirically mediated appearances (German: Erscheinungen), are the very forms of intuition (German: Anschauung) by which we must perceive objects. They are hence neither to be considered properties that we may attribute to objects in perceiving them ...
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]
Mortality salience is highly manipulated by one's self-esteem. People with low self-esteem are more apt to experience the effects of mortality salience, whereas people with high self-esteem are better able to cope with the idea that their death is uncontrollable.
A belief is a subjective attitude that something is true or a state of affairs is the case. A subjective attitude is a mental state of having some stance, take, ...
A third problem that can complicate issue voting is if there are multiple issues that are equally salient to the voter. [48] A candidate may have a similar position to a given voter on one issue, but may take a considerably different stance on another. [49] [50] An example of this occurred in the 2008 US presidential election.