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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business, knowing who the customers are most likely to be through demographic analysis will make it easier to market effectively. [2]
The City of Townsville is a local government area (LGA) located in North Queensland, Australia. It encompasses the city of Townsville , together with the surrounding rural areas. To the south are the communities of Alligator Creek , Woodstock and Reid River, and to the north are Northern Beaches and Paluma .
Townsville hosted the popular Japanese national rugby union team. Tony Ireland Stadium, in the suburb of Thuringowa, has an international standard cricket and AFL stadium. Townsville was a host city for the preliminary rounds of the men's (Pool B) and women's (pool A) Basketball competition for the 2018 Gold Coast Commonwealth Games. [113] [114]
Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Since its initial development in the UK, the Mosaic brand name has also been used to market separate products which classify other national consumers including most of Western Europe, USA, selected Asian regions and Australia. The initial UK version was based at the postcode level, which would cover an average of 20 properties with the same code.
Personalized marketing allows businesses to learn more about customers based on demographic, contextual, and behavioral data. This behavioral data, as well as being able to track consumers’ habits, allows firms to better determine what advertising campaigns and marketing efforts are bringing customers in and what demographics they are ...