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The OMR Expo is a two-day trade fair, which in 2018 consisted of more than 300 international exhibitors from the sectors of adtech, affiliate marketing, analytics, marketing attribution, consulting, content marketing, data, display marketing, eCommerce, email marketing, gaming, HR, IT, influencer marketing, marketing cloud, mobile advertising, native advertising, performance marketing ...
Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...
The Events Industry Council (formerly known as the Convention Industry Council (CIC)) is a non-profit federation of more than 30 U.S. and international organizations involved in the meetings, conventions and exhibitions industry. The Events Industry Council's member organizations represent more than 103,500 individuals and 19,300 firms or ...
Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.
The DMEXCO (pronounced D-M-EXCO [citation needed] / Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry in Europe has been held in Cologne, Germany since 2009. From 2000 to 2008, DMEXCO's predecessor was the online-marketing-duesseldorf (OMD ...
Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain. A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors ...
A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events are typically multi-session online events that often feature webinars and webcasts. They are highly interactive, often aiming to create as similar an experience as possible to their ...
A convention (or event), in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry , profession , and fandom .