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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

3. HubSpot - Wikipedia

   en.wikipedia.org/wiki/HubSpot

   HubSpot promotes their inbound marketing concepts through their own marketing, [28] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers. [7] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [35]

4. Webtrends - Wikipedia

   en.wikipedia.org/wiki/Webtrends

   Webtrends acquired San Francisco based Transpond, a maker of social microsites and applications that can be distributed over the web or Facebook, on August 10, 2010. The product was rebranded as Webtrends Apps at the time of the announcement and was later rebranded as Webtrends Social.

5. Demandbase - Wikipedia

   en.wikipedia.org/wiki/Demandbase

   Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. [2]Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.

6. Adobe Experience Cloud - Wikipedia

   en.wikipedia.org/wiki/Adobe_Experience_Cloud

   Adobe Analytics (formerly Omniture), is a widely used tool for web analytics. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for ...

7. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.