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Influenster launched in 2010. An iOS app for Influenster launched in 2014 [1] while an Android app launched in 2015. As of January 2018, Influenster's community consisted of more than 4 million users. [2] Influenster was acquired by Bazaarvoice in 2019, [3] and the app was relaunched in October 2022. [4]
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users ...
An influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...
Location and check-in data collected in Swarm are used to improve a user's recommendations in Foursquare City Guide. Splitting check-ins and general location sharing into the separate Swarm app was designed to let the main Foursquare app focus on exploring and discovering information on locations in a Yelp-like fashion. [5]
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Social profiling is the process of constructing a social media user's profile using his or her social data.In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. [1]
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer marketing; Virtual influencer