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  2. Universal law of generalization - Wikipedia

    en.wikipedia.org/.../Universal_law_of_generalization

    Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...

  3. Halo effect - Wikipedia

    en.wikipedia.org/wiki/Halo_effect

    It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader brand. A notable example is the manner in which the popularity of Apple's iPod generated enthusiasm for the corporation's other products.

  4. Universal generalization - Wikipedia

    en.wikipedia.org/wiki/Universal_generalization

    The full generalization rule allows for hypotheses to the left of the turnstile, but with restrictions.Assume is a set of formulas, a formula, and () has been derived. The generalization rule states that () can be derived if is not mentioned in and does not occur in .

  5. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...

  6. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...

  7. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...

  8. Sentence completion tests - Wikipedia

    en.wikipedia.org/wiki/Sentence_completion_tests

    A long sentence completion test is the Forer Sentence Completion Test, which has 100 stems. The tests are usually administered in booklet form where respondents complete the stems by writing words on paper. The structures of sentence completion tests vary according to the length and relative generality and wording of the sentence stems.

  9. Faulty generalization - Wikipedia

    en.wikipedia.org/wiki/Faulty_generalization

    A faulty generalization is an informal fallacy wherein a conclusion is drawn about all or many instances of a phenomenon on the basis of one or a few instances of that phenomenon. It is similar to a proof by example in mathematics. [1] It is an example of jumping to conclusions. [2]

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