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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
The commercial was created by advertising agency Goodby, Silverstein & Partners, and initially ran in October 1993 as the first ad in the "Got Milk?" advertising campaign. It was directed by Michael Bay , then a recent film graduate of the Art Center College of Design , [ 4 ] through Propaganda Films . [ 1 ]
As of 2014, Got Milk? had not reversed the trend of people buying and using less and less milk: from 0.96 cups per person in 1970 to 0.59 cups in 2011. In 2014, the [ 3 ] (MilkPEP), founded in 1990 by an act of Congress to increase dairy milk consumption through consumer marketing, replaced Got milk? with a program called Milk Life.
A 20-year old ad campaign gets a makeover. The milk industry has been using the advertising tag line "Got Milk" since 1994. Well, that campaign has passed its expiration date. The industry is ...
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