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In 2009, Footwear News named Sperry Top-Sider the Brand of the Year. [7] In early 2015, Sperry announced that the brand had dropped the defining trait "Top-Sider" name from the company as part of the footwear company's new brand campaign. [8] Since 2021, Sperry has opened 2 specialty stores and 40 outlet stores across the United States. [9]
Boat shoes are traditionally worn without socks. Boat shoes (also known as deck shoes or top-siders ) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the application of oil, is designed to repel ...
The company was purchased by Wolverine World Wide, Blum Capital, and Golden Gate Capital in 2012. [29] Stride Rite Corporation purchased the Sperry Top-Sider and Keds brand names from Uniroyal in 1979. During 2005, Stride Rite completed its acquisition of Saucony. In 2006, Stride Rite purchased footwear brand Robeez.
Throughout the 2010s, Preppy girls wore flip flops, ballet flats, Keds worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Sider boat shoes, white casual Sperry sneakers, flat ankle boots with tights or crew or knee socks slouched down over tights, leggings, jeggings or skinny jeans, [271] layered shirts and tees, cold ...
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[7] In 1997, the company continued expanding by purchasing the Merrell brand. In 1998, Wolverine World Wide acquired the global license for footwear from the Harley-Davidson Motor Company. Wolverine World Wide acquisitions in the 2000s included the 2003 purchase of Sebago and 2009 purchases of Chaco and the UK-based brand Cushe. [8]
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