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As few non-free works are used as is practical. Those works are reasonably low-quality and, if possible, cropped to only show the relevant parts.Vector images, such as File:Princeton shield.svg, may be used if otherwise appropriate, but they should be rendered at reasonably low resolutions within articles (cf. Princeton University).
There are basically two type of pictures (images, files, pics, etc.) that are used here on Wikipedia: Free images; Non-free images; A free image is an image that can be freely used anywhere on Wikipedia. A free image may be either public domain, or released under a free license, such as CC-BY-SA. Free images can be used in any article where ...
Free images should not be watermarked, distorted, have any credits or titles in the image itself or anything else that would hamper their free use, unless, of course, the image is intended to demonstrate watermarking, distortion, titles, etc. and is used in the related article. Exceptions may be made for historic images when the credit or title ...
Uploading an image, audio or video file, or text quotation into Wikipedia, and adding that file to a project page, both raise copyright concerns. Editors who do either must make sure their contributions are legal. If there is any doubt as to legality, ask others for help, try to find a free equivalent, or use your own words to make the same point.
Review the image style guide and use policy. Give context with captions and alt text. Try to find at least one image for each article. Find free images, or create and upload your own. Clean up images: crop, color-correct, etc. Use the best file format for each image. Use objects for scale where helpful. Place images in the section to which they ...
Also, most images found on the web do not meet our non-free content policy, which states that a non-free image may be used only when it cannot be replaced. For example, there's no way that a logo of a political party or a screenshot of a video game can be replaced by a free image, but a photo of a living person or location can almost always be ...
Fair use on Wikipedia only applies if it is not possible to replace such publicity image with a free image. {{Non-free AUSPIC}} —for official photographs of Australian federal politicians from AUSPIC {{Non-free promotional}} —for publicity photographs of people or events, such as headshots or posed shots, from a press kit.
See Wikipedia:Non-free content for more information. Note: If the image depicts a person or persons on the cover, it is not acceptable to use the image in the article of the person or persons depicted on the cover, unless used to directly illustrate a point about the publication of the image.