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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Selling on value often involves identifying a product’s unique features. Adding value to goods or services such as a free gift or buy 1 get 1 free adds value to customers whereas the store is gaining sales [31] Know when to close the sale Sales staff must learn to recognise when the customer is ready to make a purchase.

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  5. Category:Selling techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Selling_techniques

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  6. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales , through the sale of products and services and resulting profit , drive most commercial business.

  7. Category:Retail processes and techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Retail_processes...

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  8. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  9. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Retail sales analytics; Risk and credit analytics; Supply chain analytics, an area noted for its "growing importance". DeAngelis refers to multiples interpretations of the term "supply chain analytics". [6] Westerveld notes that the significance of supply chain analytics lies in the importance of aligning corporate strategy and supply chain ...