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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    In addition, the good relationship with supplier interaction, large retail enterprises can also promote the suppliers timely grasp the market information, improved or innovative products according to customer demand, which contributed to the retail enterprises improve the market competitiveness of the goods are sold, so the retail enterprise's ...

  3. The Challenger Sale - Wikipedia

    en.wikipedia.org/wiki/The_Challenger_Sale

    The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin . [ 1 ] In the text, the book argues that relationship-building is no longer the best sales method.

  4. The Art of the Sale - Wikipedia

    en.wikipedia.org/wiki/The_Art_Of_The_Sale

    The Art of the Sale - Learning From The Masters About The Business Of Life is a non-fiction book by the author and journalist Philip Delves Broughton. He also authored the bestseller Ahead of the Curve. The book was published by Penguin Press in 2012. It analyses the role of persuasion in everyday life and the qualities of effective salespeople.

  5. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  6. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Retail sales analytics; Risk and credit analytics; Supply chain analytics, an area noted for its "growing importance". DeAngelis refers to multiples interpretations of the term "supply chain analytics". [6] Westerveld notes that the significance of supply chain analytics lies in the importance of aligning corporate strategy and supply chain ...

  7. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales , through the sale of products and services and resulting profit , drive most commercial business.

  8. Category:Selling techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Selling_techniques

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  9. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.

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