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  2. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

  3. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.

  4. In-text advertising - Wikipedia

    en.wikipedia.org/wiki/In-text_advertising

    In text advertising commonly works on a pay-per-click (PPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay Per Play (PPP))

  5. Yahoo! and Media.net Launch Contextual Ads for Web Publishers

    www.aol.com/news/2012-09-27-yahoo-and-medianet...

    Yahoo! and Media.net Launch Contextual Ads for Web Publishers New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue SUNNYVALE, Calif. & AUSTIN, Texas--(BUSINESS ...

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

  8. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  9. Editorial-related advertising - Wikipedia

    en.wikipedia.org/wiki/Editorial-related_advertising

    Editorial-related advertising is associated with the concept of contextual advertising but differs in its ability to match advertising to content in a much more specific manner. Where contextual advertising is keyword based, editorial-related advertising is able to also take in the content of the whole article and match on a conceptual level ...

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