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No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company.
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, simple shopping experience and the anti-brand movement. [134] [135] [136] "No brand" branding may be construed as a type of branding as the product is made conspicuous through the absence of a brand ...
A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London. In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. [2]
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