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He coined the term in a 1983 article for The Journal of American Culture, [2] developing the concept in The McDonaldization of Society (1993), [3] which is among the best selling monographs in the history of American sociology. [4] Ritzer has written many general sociology books, including Introduction to Sociology (2012) [5] and Essentials to ...
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Ritzer highlighted four primary components of McDonaldization: Efficiency – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". In the example of McDonald's customers, it is the fastest way to get from being hungry to being full.
On the 40th anniversary of Ritzer's article, The Journal of American Culture published 'Unwrapping the McDonald's model: An introduction to dynamic social theory', in which Titus Alexander argues that "Ritzer's analysis does not enable people to solve social problems or improve society. If anything, it paralyzes people into believing ...
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