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  2. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...

  3. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Mobile data collection or mobile surveys is an increasingly popular method of data collection. Over 50% of surveys today are opened on mobile devices. [6] The survey, form, app or collection tool is on a mobile device such as a smart phone or a tablet.

  4. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc.

  5. Statistics - Wikipedia

    en.wikipedia.org/wiki/Statistics

    Statistics offers methods to estimate and correct for any bias within the sample and data collection procedures. There are also methods of experimental design that can lessen these issues at the outset of a study, strengthening its capability to discern truths about the population.

  6. Sampling (statistics) - Wikipedia

    en.wikipedia.org/wiki/Sampling_(statistics)

    Panel sampling is the method of first selecting a group of participants through a random sampling method and then asking that group for (potentially the same) information several times over a period of time. Therefore, each participant is interviewed at two or more time points; each period of data collection is called a "wave".

  7. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  8. Marketing research mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_mix

    Primary data collection techniques can be subdivided into: interviewer-administered or respondent-administered; direct or indirect; personal or impersonal. Processing data, analysis and interpretation are essential parts of the procedure. Detailed examination of the appropriate tools used in the data collection needs to take place.

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on ...