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Sainsbury's first lower tier range was called Sainsbury's Economy, which was launched in the 1990s to rival Tesco Value; it was later renamed Sainsbury's Low Price, then Sainsbury's Basics. When Basics was first rolled out, the name of the product and slogan was in a handwritten orange typeface with a simple outline hand drawing of the product.
The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010. Tesco is the largest retailer in Great Britain, with a market share of 28.5% at the start of 2025. [a] [1] However, discounters Lidl and Aldi have grown rapidly. [2]
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Kantar said the supermarket sector grew by a record 16.9% over the last three months.
LONDON -- Sainsbury's released its preliminary results for the year to March 16, 2013 this morning, and reported good sales and profit growth, with "significant market outperformance."
The largest chains in the UK are Tesco, Asda and Sainsbury's, which all operate hypermarkets in the country. Asda; Sainsbury's; Tesco Extra; Defunct. Carrefour – first Carrefour store opened in the 1970s; UK business was sold to Gateway/Somerfield in 1990 and later was sold to Asda
Tesco said it benefited from investments in prices as customers switched to the chain, with recent industry figures from Kantar showing its market share reached a nine-year high of 28.5% in the 12 ...