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By promoting sustainable initiatives, companies showcase their authentic values in alignment with the growing consumer demand for socially responsible products and services. This authenticity resonates with users on social media platforms, cultivating trust in the company's brand and its sustainability claims.
GCU became a PRiME signatory in January 2012 and is a founding member of the UK and Ireland PRiME Chapter. GCU is a member of Business in the Community (BITC) Scotland and school students and staff manage the Work Ready Action Programme (WRAP), which sees students mentor school pupils from the Glasgow area.
The British School of Fashion (BSoF) is a postgraduate school of Glasgow Caledonian University based on that university's London campus. [1] It teaches marketing and fashion management. [ 2 ] [ 3 ]
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In recent years, the popularity of vintage clothing has grown, as consumers seek unique and sustainable fashion alternatives. [2] The rise in popularity of vintage fashion has been viewed as a reaction to the negative implications associated with fast fashion. Fast fashion refers to inexpensive clothing produced rapidly by mass-market retailers ...
Efforts have been made by some retailers and consumers to promote sustainable fashion practices, such as reducing waste, improving energy and water efficiency, and using primarily eco-friendly materials. Counter movements, such as slow fashion, have also developed as a response to the growth of fast fashion. [14]
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. [1] Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. [2]
An example of post-consumer zero-waste fashion, this 'Storybook gown' is constructed of recycled and discarded children's books. Fashion and Wellness shows a "Model showcasing a dress made out bulletin newspapers, this is an attempt towards clearing the environment and keeping it clean". This is from the theme "Health and wellness in Africa."