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  2. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks .

  3. Short code - Wikipedia

    en.wikipedia.org/wiki/Short_code

    Messages sent to a short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a recurring monthly service that will be added to the customer's mobile-phone bill until the user texts, for example, the word "STOP" to terminate the service.

  4. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Marketing through cellphones SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effective at ...

  5. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    As of 2007, text messaging was the most widely used mobile data service, with 74% of all mobile phone users worldwide, or 2.4 billion out of 3.3 billion phone subscribers, being active users of the Short Message Service at the end of 2007. In countries such as Finland, Sweden, and Norway, over 85% of the population used SMS.

  6. GSM services - Wikipedia

    en.wikipedia.org/wiki/GSM_services

    The messages are usually sent from mobile devices via the Short Message Service Centre using the MAP protocol. The SMSC is a central routing hubs for Short Messages. Many mobile service operators use their SMSCs as gateways to external systems, including the Internet , incoming SMS news feeds, and other mobile operators (often using the de ...

  7. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    An existing business relationship does not provide an exception to this requirement. Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more.

  8. Comparison of user features of messaging platforms - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_user...

    SMS (short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. [19]

  9. Short Message service center - Wikipedia

    en.wikipedia.org/wiki/Short_message_service_center

    A Short Message Service Center (SMSC) is a network element in the mobile telephone network. Its purpose is to store, forward, convert and deliver Short Message Service (SMS) messages. The full designation of an SMSC according to 3GPP is Short Message Service - Service Center (SMS-SC). 8522076203