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The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...
Hyperreality is significant as a paradigm to explain current cultural conditions. Consumerism, because of its reliance on sign exchange value (e.g. brand X shows that one is fashionable, car Y indicates one's wealth), could be seen as a contributing factor in the creation of hyperreality or the hyperreal condition.
Google DeepMind CEO Demis Hassabis called the hype around DeepSeek “exaggerated,” but also said its model as “probably the best work I’ve seen come out of China,” according to CNBC.
The Gartner hype cycle is a graphical presentation developed, used and branded by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle claims to provide a graphical and conceptual presentation of the maturity of emerging ...
The bulls are so blinded by the AI hype around Nvidia ahead of its earnings this week, they may be forgetting one important ingredient to the story.If Nvidia can't make enough of its hot-in-demand ...
A massive hack, terrorist threats and widespread fear all led to Sony's movie "The Interview" being pulled from major theaters. All the press surrounding the film created a lot of hype and might ...
Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. [ 2 ] As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales ...
He was a grifter, who stumbled upon something real. In a year or 18 months, we may start to see these companies get stress-tested, as the technology evolves and its resilience is revealed.