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In fact, many of the 30-second commercial spots in Super Bowl LVII cost $7 million, Front Office Sports reported. And despite the steep price, Fox sold every spot, per the report. Remarkably, 95% ...
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
The price of a Super Bowl commercial has far outstripped inflation, not surprisingly. In 1967, for the first Super Bowl, the cost of an ad was $42,000. Using the inflation calculator at CNNMoney ...
Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear ...
Cost: $12.4 million. Year: 2011. Super Bowl: XLV. With a special appearance by Detroit's own Eminem, this commercial was a hit for Chrysler and was intended to signal a rebirth of Detroit. Toyota ...
As the television ratings of the Super Bowl have steadily increased over the years, commercial prices have also increased, with advertisers paying as much as $7 million for a thirty-second spot during Super Bowl LVI in 2022. [145] A segment of the audience tunes into the Super Bowl solely to view commercials. [146]
From 1967 to today, take a look at what advertisers pay for just a 30-second commercial during the big game.