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At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. Recognising a business opportunity, Gerber began making baby food. [3] By 1928 he had developed five products for the market: beef vegetable soup and strained peas, prunes, carrots, and spinach.
Baby food is any soft, easily consumed food other than breastmilk or infant formula that is made specifically for human babies between six months and two years old. The food comes in many varieties and flavors that are purchased ready-made from producers, or it may be table food eaten by the family that has been mashed or otherwise broken down.
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
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Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
Meet the new face of Gerber, Isa Slish! This 7-month-old chubby-cheeked cherub from Edmond, Okla., is “fun-loving, outgoing, loves to giggle" — and is breaking barriers as the first Gerber ...
Sally Gerber (born 1927) is the daughter of Daniel Frank Gerber who established the baby food enterprise Gerber Products Company. [1]Sally Gerber was ill as a baby, and when she was seven months old, her pediatrician recommended a diet of fruits and vegetables which her mother prepared for her daily. [2]
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