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At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. Recognising a business opportunity, Gerber began making baby food. [3] By 1928 he had developed five products for the market: beef vegetable soup and strained peas, prunes, carrots, and spinach.
Baby food is any soft, easily consumed food other than breastmilk or infant formula that is made specifically for human babies between six months and two years old. The food comes in many varieties and flavors that are purchased ready-made from producers, or it may be table food eaten by the family that has been mashed or otherwise broken down.
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
Place banana and next 5 ingredients in a medium bowl; beat with a mixer at medium speed until blended. Weigh or lightly spoon flour into a dry measuring cup; level with a knife. Combine flour and ...
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In 1928, the “Gerber Baby” symbol was introduced to help identify the new product. [6] It was first used in a baby food advertisement in the magazine Good Housekeeping. Within sixty days, Gerber Strained Foods, using the “Gerber Baby” symbol, had gained national recognition, being distributed to various places throughout the United ...
Put oven rack in middle position and preheat oven to 350°F. Grease a 9- by 5-inch loaf pan and line bottom of pan with wax paper or parchment, then grease paper.
Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
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