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Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive.He co-founded the hip-hop label Def Jam Recordings, [1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [ 3 ]
Run-DMC performed with only Run and DMC out front, and Jam-Master Jay on the turntables behind them, in what is now considered the classic hip hop stage setup: two turntables and microphones. They embraced the look and style of the street by wearing jeans, lace-less Adidas sneakers, and their trademark black fedoras.
DJs would wear sneakers from brands such as Pro-Keds, Puma, Converse Chuck Taylor All-Stars and Adidas Superstars often with oversized or "phat" shoelaces. Popular haircuts of the time ranged from the early-1980s Jheri curl to the early-1990s hi-top fade , which was popularized by Will Smith (The Fresh Prince) and Christopher "Kid" Reid of Kid ...
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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
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