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Use {{Italic title}} to italicize the part of the title before the first parenthesis. Use {{Italic disambiguation}} to italicize the part of the title in the parenthesis. Use the {{DISPLAYTITLE:}} magic word or {{Italic title|string=}} template for titles with a mix of italic and roman text, as at List of Sex and the City episodes and The Hustler.
(See WP:Manual of Style/Titles § Italics for details.) Minor works (and any specifically titled subdivisions of italicized major works) are given in double quotation marks not italics, even when the title is not in English. (For details, see § When not to use italics.) These cases are well-established conventions recognized in most style guides.
For titles of books, articles, poems, and so forth, use italics or quotation marks following the guidance for titles. Italics can also be added to mark up non-English terms (with the {{ lang }} template), for an organism's scientific name , and to indicate a words-as-words usage.
Many direct quotations can be minimized in length by providing an appropriate context in the surrounding text. A summary or paraphrase of a quotation is often better where the original wording could be improved. Consider minimizing the length of a quotation by paraphrasing, by working small portions of the quotation into the article text, or both.
For example, "Stop!" has the punctuation inside the quotation marks because the word "stop" is said with emphasis. However, when using "scare quotes", the comma goes outside. Other examples: Arthur said the situation was "deplorable". (The full stop (period) is not part of the quotation.)
In any case the title should appear in the first sentence. The first time the title is mentioned in the article, put it in bold using three apostrophes. Here's an example: '''article title''' produces article title. Do not put links in the title. Follow the normal rules for italics in choosing whether to put part or all of the title in italics.
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When integrating the quotation into the grammar of a larger sentence, downcase the first letter of a quotation that is in upper case purely because it starts a sentence in the source (It turned out to be true that "a penny saved is a penny earned"). But generally preserve bold and italic face, and the variety of English.