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The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects in memory. [1] Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. [ 2 ]
Social comparison can be traced back to the pivotal paper by Herbert Hyman, back in 1942. Hyman revealed the assessment of one's own status is dependent on the group with whom one compares oneself. [6] The social comparison theory is the belief that media influence, social status, and other forms of competitiveness can affect our self-esteem ...
Social facilitation is a social phenomenon in which being in the presence of others improves individual task performance. [1] [2] That is, people do better on tasks when they are with other people rather than when they are doing the task alone. Situations that elicit social facilitation include coaction, performing for an audience, and appears ...
A number of methods are used in social neuroscience to investigate the confluence of neural and social processes. These methods draw from behavioral techniques developed in social psychology, cognitive psychology, and neuropsychology, and are associated with a variety of neurobiological techniques including functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), positron ...
A category of social psychology known as "crowd psychology" or "mob psychology" examines how the psychology of a group of people differs from the psychology of any one person within the group. The study of crowd psychology looks into the actions and thought processes of both the individual members of the crowd and of the crowd as a collective ...
The basis of this theory of societal level SDO is rooted in evolutionary psychology, which states that humans have an evolved predisposition to express social dominance that is heightened under certain social conditions (such as group status) and is also mediated by factors such as individual personality and temperament.
Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]
Social heuristics are simple decision making strategies that guide people's behavior and decisions in the social environment when time, information, or cognitive resources are scarce. [1] Social environments tend to be characterised by complexity and uncertainty, and in order to simplify the decision-making process, people may use heuristics ...