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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
In 1985, L Brands acquired the Henri Bendel brand. [3] Formerly Limited Brands, the Columbus, Ohio -based company is also the parent of Victoria's Secret , PINK, Bath & Body Works , and La Senza , and operates 2,917 company-owned specialty stores in the US, Canada and the United Kingdom.
From 1995 to 2018, L Brands used the Victoria's Secret Fashion Show as a significant marketing tool. [167] [8] The show was a mix of "beautiful models scantily clad in lingerie" and A-list entertainers that, over time, became "less about fashion and more about show". [167] The 2000 fashion show in France was produced with the help of Harvey ...
L Brands had considered selling before it chose to spin off the lingerie brand. It expects to complete the transaction in August 2021. Alongside the split announcement, L Brands said it expects to ...
Victoria's Secret expects to be valued between $5 billion and $7 billion in a spinoff to L Brands shareholders, the NYT report said. Victoria's Secret went under review after a failed attempt to ...
Martin Waters will continue to lead Victoria’s Secret as chief executive officer after the separation. L Brands also said it expects to report operating income of $245 million for Victoria’s ...
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Warnaco provides private label swimsuits for Victoria's Secret. [40] [42] In order to strengthen its "core intimates" group, (Warner's, Olga, Calvin Klein Underwear), the company shed private label GJM [43] and high-end lingerie brand Lejaby. [44] Since emerging from bankruptcy, Warnaco Group's annual income Reports have shown steady growth. [45]