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The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. [1] It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner ...
A blender (sometimes called a mixer or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating metal or plastic blade at the bottom, powered by an electric motor that is in the base.
The immersion blender was invented in Switzerland by Roger Perrinjaquet , who patented the idea on March 6, 1950. He called the new appliance "bamix", a portmanteau of the French "battre et mixer" (beat and mix). [1] Larger immersion blenders for commercial use are sometimes nicknamed boat motors (popularized by Emeril Lagasse and Alton Brown ...
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In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders. [9] In 2015, Blendtec replaced Vitamix as the blender supplier of Jamba Juice. [10] In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System. [11] [12] [13]
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In 2020, Vitamix introduced a food processor attachment for its NFC-equipped blenders. [25] In 2021, the Vitamix One, a lower-cost compact blender, was introduced. [26] Over 100,000 containers sold in 2017 and 2018 were recalled. [27] Fast Company headlined, "Vitamix recall: Your $500 blender might hurt you." [28]