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  2. Social value orientations - Wikipedia

    en.wikipedia.org/wiki/Social_Value_Orientations

    In social psychology, social value orientation (SVO) is a person's preference about how to allocate resources (e.g. money) between the self and another person. SVO corresponds to how much weight a person attaches to the welfare of others in relation to the own.

  3. Social projection - Wikipedia

    en.wikipedia.org/wiki/Social_projection

    In social psychology, social projection is the psychological process through which an individual expects behaviors or attitudes of others to be similar to their own. Social projection occurs between individuals as well as across ingroup and outgroup contexts in a variety of domains. [1]

  4. Social impact theory - Wikipedia

    en.wikipedia.org/wiki/Social_impact_theory

    The study included one large (six rows of 15-30 people) and two small introductory psychology classes (one group per class). Ten questions were chosen from course-readings and either distributed as a hand-out, read aloud, or presented on an overhead projector. Students were given ~1 min per question to mark their pre-discussion answers.

  5. High-value target - Wikipedia

    en.wikipedia.org/wiki/High-value_target

    A high-payoff target (HPT), is a high-value target whose loss to the enemy will significantly contribute to the success of a friendly course of action. [ 1 ] Various Joint Special Operations Task Forces ( Task Force 145 , Task Force 121 , Task Force 11 , Task Force 6-26 ) have been established for the main purposes of capturing or killing ...

  6. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    In Figure 1, the intensity of the norm appears high, as few behaviors invoke a rating of indifference. Crystallization . Finally, norm crystallization refers to how much variance exists within the curve; translated from the theoretical back to the actual norm, it shows how much agreement exists between group members about the approval for a ...

  7. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory is the interdisciplinary study of values.Also called axiology, it examines the nature, sources, and types of values.Primarily a branch of philosophy, it is an interdisciplinary field closely associated with social sciences like economics, sociology, anthropology, and psychology.

  8. Social psychology (sociology) - Wikipedia

    en.wikipedia.org/wiki/Social_psychology_(sociology)

    In sociology, social psychology (also known as sociological social psychology) studies the relationship between the individual and society. [1] [2] Although studying many of the same substantive topics as its counterpart in the field of psychology, sociological social psychology places relatively more emphasis on the influence of social structure and culture on individual outcomes, such as ...

  9. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The value function that passes through the reference point is s-shaped and asymmetrical. The value function is steeper for losses than gains indicating that losses outweigh gains. Prospect theory stems from loss aversion, where the observation is that agents asymmetrically feel losses greater than that of an equivalent gain. It centralises ...

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