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A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops.
The newest spin-off films are Rogue One in 2016 and Solo: A Star Wars Story in 2018. The film The Lion King 1½ is a prequel, sidequel and spin-off from The Lion King franchise about the characters Timon and Pumbaa. Turning Point is a spin-off of TVB's E.U. which focuses the life of Michael Tse's character, "Laughing", before the events of E.U..
Spinoff (media), a media work derived from an existing work; The Spinoff, a New Zealand current affairs magazine; Spin Off (Canadian game show), a 2013 Canadian game show; Spin-Off (American game show), a 1975 American game show; Spin-Off, a game mode in Wii Party "Spin Off", a season 2 episode of The Casagrandes
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Traditional media, or as some refer to as old media, has been used within the marketing and advertising world for many years. [28] Traditional media encompasses conventional forms of advertising media, such as television, magazines, newspapers, radio, and direct mail and outdoor.
Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. [1]