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AQA Education, [1] trading as AQA (formerly the Assessment and Qualifications Alliance), is an awarding body in England, Wales and Northern Ireland. It compiles specifications and holds examinations in various subjects at GCSE, AS and A Level and offers vocational qualifications. AQA is a registered charity and independent of the government.
The O grade was equivalent to a GCE Ordinary Level pass which indicated a performance equivalent to the lowest pass grade at Ordinary Level.. Over time, the validity of this system was questioned because, rather than reflecting a standard, norm referencing simply maintained a specific proportion of candidates at each grade, which in small cohorts was subject to statistical fluctuations in ...
Examination boards in the United Kingdom (sometimes called awarding bodies or awarding organisations) are the examination boards responsible for setting and awarding secondary education level qualifications, such as GCSEs, Standard Grades, A Levels, Highers and vocational qualifications, to students in the United Kingdom.
The A-level (Advanced Level) is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom and the educational authorities of British Crown dependencies to students completing secondary or pre-university education. [1]
As Edexcel is the only privately owned examination board in the UK, questions have been raised on whether the examination board is acting in the best interest of students, or solely as a profit making business, due to the wide range of Edexcel-endorsed text books published by Pearson, the international multi-billion company which owns the board.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising , personal selling , direct marketing and publicity / public relations . Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Pearson plc is a multinational corporation, headquartered in the UK, focused on educational publishing and services.. Originating in 1844 and named S Pearson and Son by Samuel Pearson in 1856, what began as a small local civil engineering business in Yorkshire grew between 1880 and 1927 into a massive diversified international conglomerate under the subsequent leadership of Samuel's grandson ...
Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. [1] It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often ...