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IMRB also played an important role in the standardization of market research practice in India, and was responsible for the creation in 1983 of the Socio-Economic Classification system, a method now used across India to define target audiences. In 1987, as a founder member of the MRSI, it helped evolve industry wide codes of conduct, and ...
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care ...
National Statistical Office (NSO) is mandated with the following responsibilities: acts as the nodal agency for planned development of the statistical system in the country, lays down and maintains norms and standards in the field of statistics, involving concepts and definitions, methodology of data collection, processing of data and dissemination of results;
The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India, conducted bi-annually by IMRB International. The last round of the National Food Survey was conducted in September 2007. [1]
Traditionally the two parameters used to categorize consumers were occupation and education of the chief wage earner (head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class.
RNB Research is a global market research company, headquartered in New Delhi, India. [1] [2] RNB Research operates through its own offices in 15 cities across 10 countries - China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa, Thailand & Vietnam. [3] [4] RNB Research specializes in qualitative and quantitative custom market research.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The India Policy Forum is NCAER’s annual marquee event, which was started in 2004 and carries forward the rich legacy and historical traditions of promoting empirical evidence-based research that NCAER has always been known for. The IPF Conference is attended by a galaxy of eminent policymakers, scholars, practitioners, academics, and members ...